Explosive Online Income
Forward
Welcome to the first installment of Explosive Online Income. No doubt if you are reading this you are either a new internet marketer looking for a way to succeed in the online marketplace or someone how has already had some success and would like to find new avenues to increase revenue. Whichever class you fall into, I hope you will find some new ideas here that will put you on the right path to online success!
This course and the accompanying video training is designed with the absolute beginner in mind. This is NOT a ‘get rich quick’ program. Following the simple methods that will be laid out for you, I intend to show you how to build a long term, sustainable online income. Can these methods make you rich? Sure, these very same techniques have made many, many people extremely wealthy, but if you are new at this you should concentrate on an initial goal that is within reason.
Set You Goals For Your Online Business
Wait! Why are you here?
Before you decide to jump in and start building your online business, you need to know why before you know how! If you do not know why you want to build a business, you are almost guaranteed to fail! Why? First, if you don’t know why you are doing something, you will most likely lose interest in it and move on to something else.
It is this constant hopping from program to program that keep the so called ‘internet marketing guru’s’ in business selling people one product after another. This is the secret they do not tell you! If you buy a ‘get rich quick’ program from me today, you will most likely (95% of the time) be willing to buy another – even if the first one failed! It is a vicious cycle that keeps many a internet guru in business.
Setting Goals
Setting a goal is not a difficult task, but I believe it is very important to your success. If you don’t know what you want, how will you know when you get it? Setting you goal doesn’t have to be a long drawn out process, in fact when I set a goal for a new web property that I start, I use a simple one line question:
How much should this endeavor be earning monthly in three months?
From the day I start, I know exactly what this endeavor MUST be making in the stated time period and if it is not, I am not afraid to let it go! (If I have done all I can to maximize the profit)
I will normally expect a new site to earn at least five hundred dollars per month within three months of launching it. Now, this is my personal goal and yours may be much different but five hundred is a reasonable expectation.
This IS Boring!
There are many resources on the internet that will help you set goals and quite frankly I find it a boring process and that is why I use the method mentioned above. I want to set my goal quickly and start working to achieve it! If you wish to get more complex with it, feel free to use any method you are comfortable with, just make sure you have a goal!
Meat And Potato’s
Let’s dive right in to what you need to do to start earning a good income online!
The most important aspect of doing this type of online business is keyword research. Sure, you’ve probably heard that a thousand times and it is true. This is one area where you don’t want to be lax and make costly mistakes. Sure, you can rush out and grab a keyword that you think sounds great, develop a site around it and hope for the best. But – that is a waste of time! If you do the keyword research properly, you will know if there is a profit to be made from the keyword or if it will flop!
There are several great tools available that you can use to assist you in keyword research. Unfortunately the tools that are worth spending time with normally come with a hefty price tag. It is the aim of this training to avoid as much overhead as possible to obtain the results we want, so I will be demonstrating a method of keyword research that has been used by all successful internet marketers and in some cases is the only way they will do it. If you want to invest in a paid keyword research service, that is completely up to you. If you choose this route, I recommend, as do most other online marketers, Wordtracker. At a cost of $59/month or $329/year it is not a bad deal, but I still use the method I will be teaching here. (I do use the free Wordtracker tool from time to time though)
So, what do you need to do to get started for free?
First, you should open a free Google Adwords account. There is no cost for this and the tools available are invaluable. You can also use the Adwords tools without signing up, but you get a bit less information for making your keyword decisions.
Once you have your Adwords account set up and ready to go, you will have to know not only how to use the tools, but what to look for! This is the most difficult part of the entire process. Get this right and you are 90% of the way to making money, get it wrong and you will be starting over from scratch!
Everywhere you look, you will find niche ideas! Watching TV, walking the dog… Once you start in this business you better have a notepad and a pen with you because you won’t be able to stop seeing niches!
Simple Free Keyword Research
Keyword research is not an exact science since the actual search numbers are not released by Google. But, without spending any money, this is the technique that can get you close.
After choosing your base niche market, open Google Adwords and click on tools at the top of the page. The first tool we will be using is the Keyword Tool.
After clicking on the Keyword Tool link you will see a page with a few options, you can leave all of these options as they are for now.
In the “Enter one keyword or phrase per line:” box, type in your niche keyword.
I will be using the ‘car insurance’ niche for this demonstration. It is a very tight niche, but has good examples of good key phrases.
After clicking on the “Get keyword ideas” button, you will be presented with a screen that is laid out like a spreadsheet with several columns and rows. The parts we will be focusing on are:
Keywords | Estimated Avg. CPC | Approx Avg Search Volume
Notice that the term ‘car insurance’ has an average search volume of over 9 million searches per month, that is great but probably not a key phrase we can tackle due to the competition. To check just how hard a market will be to conquer, we must go back to Google. Open another tab on your browser, leaving the Adwords page open. Now, in Google type in ‘car insurance’. To the top right of the screen you will see the total number of websites indexed for this key phrase. It is OVER 70 Million! That is not a fight we are ready to take on, at least not if we want to make money in the near future!
Go back to the tab you have open with the ‘car insurance’ results. Put quotation marks around the phrase you entered.
Notice that the total number of results has dropped to around 36 million. This is your actual competition! Unfortunately it is still way to much competition! We need to go back to Adwords and dig out some easier keywords to target.
Scroll down the list a bit and take note of the estimated amount of searches and look at the estimated search volume and find a keyword that still has a decent amount of searches (I’ll provide a formula for this shortly) I see the phrase ‘compare car insurance’, let’s plug that into Google (in quotes) and see what we get. It looks like we are still at over one million results. Still way to much, but we are getting better! Time to dig deeper! Further down the page I have spotted ‘cheap car insurance quote’. Let’s check it back in Google (with quotes). Wow, this term is what would be considered ‘keyword gold’. It only has 28000 competing pages AND has a good modifier- ‘cheap’. This simple word added to the key phrase tells me that the person searching this is probably ready to buy car insurance, if he/she can get a cheap quote. So, what we have done is weed out a lot of the traffic that is not going to buy but may just be looking for information before making a buying decision. I think I will stick with this key phrase for now.
Ok, being that we are doing ‘research’ on this key phrase, we can’t stop here as we still need more information before we can make the final decision!
Go back to the Google search results tab and add the tag allintitle in front of “cheap car insurance quote”. Should look like this: allintitle:”cheap car insurance quote”. Now your search results will show how many indexed pages have the exact phrase “cheap car insurance quote” in its title tag. We now have just over 5500 results, which is a little more than I want to compete with for this tutorial.
There are several other tags you can use to check other aspects of your key phrase, allinanchor, allintext, allinurl and more. These are beyond the scope of what we are doing in this tutorial though, but you need to be aware of them and their uses for later seo efforts.
Further down the Adwords keyword tool page, just by chance, I have spotted ‘car auto insurance’. It has an estimated search volume of 450,000 per month, that’s a lot! Plugging it into Google you will see only 22000 results. If the estimated search volume is even remotely close, we may just have a winner here! 22000 search results and 450,000 searches – you usually have to hunt a long time for this. Normally I would be very suspicious of the 450,000, but with the key phrase ‘car insurance’ having over 9 million results, I believe the 450,000 may be fairly accurate.
Now we need to try and predict the profitability of the key phrase. Go back to tab you have Google search open in and change the search to “car auto insurance” (with quotes). Normally, if a key phrase is going to be profitable, you can tell by the amount of Google Ads on the page. Notice that there are ads at the very top of the listings and to the right. Under the ads to the right you will see a link – ‘More Sponsored Links’. Click on it and you will see a couple more pages of ads. This means that people are spending money to advertise for this key phrase. If there we’re no ads or just a few, the chances of it being profitable are severely reduced. (If you are using the version of Adwords that you have to sign up for, you will see what is called the estimated CPC. This gives an idea what people are paying per click for this key phrase. Currently it is just over $20 per click! That is very good. This does not mean that you will be paid that much for a click on your website, but each click will probably bring you more than just a few dollars, and if the 450,000 searches is accurate, you stand to make very good money when you get to the front page!)
Some of you may be wondering
if it is such a good, profitable key phrase, why don’t I go after it? Well, I
just did! I have had a domain sitting parked for a good while now just waiting
for the right use, and I think this is it! You can follow my progress on this
domain if you wish, it is drivestrong.com and I put it online on
03Mar2009.Took about five minutes to set it up (as you can tell by looking at
it – it’s ugly) and I have been bouncing around the rankings for ‘car auto
insurance’ for a week now and today I am listed at #31! 30! Without the
quotes, this is out of over 31 million results! With the quotes I am #10 now.
It has been my experience that not long after ranking with quotes, the ranking
without soon follows. This is not always the case as Google has final say on
everything! We will see with this one. This one will be tough with Geico,
Allstate and Esurance, Progressive and State Farm camping in the top 3
positions, but I believe I can beat them!
I recommend you practice now using this method of keyword research and see what you can come up with. I think you will be amazed at how fast this simple technique can make you money.
Oh, did I mention, I have
not gone out and built links for this site! I threw a few links on about five
other websites I own just to get the key phrase indexed, but that’s it. This is
where the two tools I recommend on SEO Insider come into play and save me
hours of work! The time I would have spent building backlinks, I used to take
control of several more high paying key phrases in many other niches!
The tools I use (and whole-heartedly recommend) are Syndicate Kahuna (the Syndicate Your Content link) and Neurolinker. Both are very inexpensive and worth every cent!
That’s the end of this installment, the next installment I will go into detail on what to do with the keywords you find and how to get to the first page fast! (Oh and make money fast!)
Until I complete the next installment, thanks for reading! If you are finding this information useful, I would sure appreciate it if you would add my site to your social bookmarks, Tweet my site and perhaps Digg or Stumble my site! Thanks again and see you in a day or two! Explosive Incomes Part 2