Looking at two of the systems of promoting your organisation using Online Marketing in terms of their positive and negative aspects may help you to decide which method to use for your own organisation.

Firstly we will consider the pay per click offer, a way of making sure that you are visible to the people searching for your chosen keywords by paying for a Search Engine Placement in the sponsored links portion of the search results page. This procedure has a number of positive attributes. The largest is the speed at which results are generated. To set up a campaign like this takes less than an hour and within 7 days you will have some very helpful information about how it is going. Visitors to your site will rise immediately and as long as you are selling what the searcher understood that you were selling from your pay per click advert your sales should follow not far behind.

Another great part of the pay per click method is that if you do happen to get something wrong, say in the picking your keywords, it is evident very quickly. You can see in a matter of days that although you are getting a lot of clicks through to your website no one is buying anything. This will prompt you to review your campaign before too much money has been chucked down the drain. It is possible with pay per click to specify your budget and therefore plan financially knowing that you will pay no more that the maximum you yourself have opted for.

On the down side it can still work out very expensive as enquiries (clicks) go up, so too does your bill, whereas the price of other forms of advertising holds level no matter how many customers it brings. Also there is proven statistics that shows that organic Search Engine Placement listings receive ten times the number of clicks that pay per click do, suggesting that a lot of searchers would prefer not to use them.

Now moving on to Search Engine Optimization we can see a much slower method. As it is organic or natural it tends to take a matter of weeks before any advancement is made and then as the clients website gradually climbs to page 1 the sales start to increase steadily over a subsequent period. This is certainly no quick fix. Another problem with it, unlike pay per click, is that because of it’s speed, if you do get the keywords slightly out at the beginning you will have wasted a lot of effort before you actually identify the mistake. This is one of the reasons why getting some professional advice from a Search Engine Optimization Company may well be a cost effective option.

On the plus side if you do have an ongoing sales organisation the effort and the wait is absolutely worth it. The costs from the search engine optimization company, after an upfront fee are usually a small amount, say