Conventional advertising comprises adverts in such areas as: newspapers and magazines, on television, leaflet drops to homes, billboards and hoardings in open spaces, on the outside of busses and taxis, on parking tickets, and or course Yellow Pages.

These can be dear to produce and then update as business changes require, and so the increasing use of the internet and specific company web sites has brought about an alternative procedure that is a more maintainable option for a business to promote its products or services.

A recent study by PricewaterhouseCoopers found that Online spend grew 4.6% to