The sum total of your online business is not content. Make no mistake about it, content is still important when you provide crucial information, but it’s just one thing that can be optimised on your site. Everyone talks about keyword optimisation within your content and therefore some believe it is the only important part of optimisation.

Remember we are talking about complete website development optimisation. Don’t just focus on the content. The search engine robots will be looking for keywords throughout the page, not just within the content. Here are a number of options for developing the website and enhancing sales potential.

The site should be more than just an entry point into the online world. It’s your base of operations and can also be a source of rich information about your business. Remember to use site statistics to help you improve everything.

What To Look For:

There are lots of website stats for you to look at to improve your rankings within the search engines. You can learn something useful from each individual statistic, to tell you how you are doing right now.

1. Page views – Do you know many people look at each individual page? On a monthly basis, look at the number of page views to see which part of the website development is more popular than another. Maybe certain pages are more popular at different times of the year due to seasonal product offerings. Find out which items you should drop and which you should focus on.

2. Unique visitors – You need to find out whether the visitors you get each day are brand-new visitors or repeats. Unique visitors are first time visitors to your site and not repeat ones. The more unique visits you get the more potential customers you are coming in contact with.

3. Links – For example, outbound links. If you have the right software setup, you can check to see if, for example, somebody clicks on your Stumbleupon icon to bookmark one of your best blog posts. Any ads you post can also be tracked to see who clicks them. If you use Google AdWords, your stats can be tracked enabling you to receive money.

4. Sales – You can track how well your shopping cart does each month. This will tell you where your sales go down or up and when people abandon your shopping cart without purchasing. Compare statistics to track product buying trends to predict future sales.

5. Keyword analysis – Analyse one or two keywords per page. By looking at page views you can analyse how well your keywords are working. Using a different page for different keywords also allows you to know which ones are under-performing for you so you can try a new tactic.

Google Analytics is a great program that does not cost anything and can help you measure many website statistics. With so much information, you can dominate your niche if you’re willing to invest the time and effort.

Michelle Dale is The Managing Director of Virtual Miss Friday, a highly-qualified Executive Virtual Assistant Service which helps businesses and individuals accomplish every detail of their professional aspirations. Want to discover more about these insightful online business building success strategies? Contact VMF Today!