Old fashioned advertising, for example newspaper, magazine, radio, TV, mail drops and billboard advertising are at the moment, to some extent, being replaced by online marketing methods. This is not to say that budget is no longer being spent on conventional advertising, it is just no longer all being spent in this way. TV promotion used to be in the Number One spot for the way in which advertising revenue was spent, but now Online Marketing in the UK has pushed this to Number Two and taken the Number One spot for itself.

Online marketing is made up of different types of advertising which happen over the world wide web, but as it is a fairly new media, all forms of advertising in this way are combined together under the umbrella of online marketing. Over time, this will almost certainly change, but for now reports are created in this fashion for evaluation purposes.

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