There are many fads online, but search engine optimization is not one of them. Because the internet has become a necessity, making sure your business shows up in the search engines is crucial. You see, if you don’t know how to work the search function online, you will be spending so much on your website and business for nothing. Think of the search engines as the yellow pages on the internet.

SEO knowledge is important for a marketer. Selling online means you must find out how you can place your ad, or anything that will bring people to your site, by using the search engines.

There’s no denying that search engine optimization is a tedious task. There are various sites online where you can get keyword research tools, software for search ranking, page rank analyzers and even programs that measure link popularity. But this process of research is necessary if you want to sell something online.

Fundamentals of SEO

1. Search Terms – Keywords are the exact words or phrases that people use to find products and services over the internet. If you can find out which keywords are used more often by users, you can build a good marketing campaign around these keywords. This process can be automatic if you use a good software. The best keyword analyzers out there are free, like google adwords keyword tool and wordtracker.

2. Your Search Engine Ranking – If you want to know your rankings on the search engines, you can try the free services from Google Rankings, Yahoo Search Rankings and Alexa Page ranking system. This knowledge is important if you’ve hired some SEO expert to help you get to the first page of a search engine for one particular keyword or keyphrase.

3. PR or Page Rank – Page rank is a system that google came up with to evaluate the relevance of web pages in their index. The factors involved in google’s page ranking isn’t clear, but the page rank is a number they assign according to the site’s significance to internet users. Some page rank tools immediately tell you what your page’s rank is, usually the page ranking changes every quarter.

4. Link popularity analysis – A good link popularity rating should tell you how many places online are pointing to your site. Link popularity is an indication of your website’s visibility online.

These resources can increase the probability that you’re building your website promotions properly. Your profitability depends on how patient you are in terms of learning and applying SEO.

SEO is one way that you can learn How to make money online. So, learn SEO be like Russell Brunson today!