Most internet marketers know importance of relevant backlinks for a successful SEO campaign. So they do all they can to find relevant backlinks so they can capture free organic search engine traffic. Still, some marketers experience bad results in their backlinking due to commonly seen mistakes. Here is what people have to say about Matt callen’s new tool called Seolinkvine.

Getting your website ranked in the major search engines is important if you want to have a healthy flow of targeted visitors. But if you get the core element of SEO wrong (which is link building) then you might not see any great results from your efforts. Your link building strategy needs to be carefully put together so it incorporates all the critical factors. By ignoring these factors, you risk wasting a lot of time and money trying to find the results you want. Link building is not a one day process, it takes time and effort, so taking the initial steps correctly is important. Most webmasters are guilty of making a few common mistakes when they work on their link building efforts, and we’ll be looking at some of the more obvious ones.

One of the common mistakes made by webmasters is that they opt for an image link, when it’s completely possible to have a text link with their targeted keyword. Marketers make many mistakes in their marketing because they’re in a hurry to get results. Anchor text link mistakes are common. If properly executed, an image link can lead to higher traffic referrals, but for SEO a text link with your keywords is preferred. There’s a common misperception that an image link is always preferred over text links. In the end, your traffic will be more targeted due to the keywords in your text links. Google and all search engines like to see keywords in link anchor text. An image link is fine but only if it’s the only choice.

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Perhaps the most common mistake many people make is to try and establish backlinks from sites that aren’t related to your own site’s topic or niche. Building effective backlinks is about getting links from sites that contain very similar subjects or keywords to your own. For instance, you might own a gardening website, so getting backlinks from a dating site won’t help your efforts at all. You won’t be helping your site any. It can sometimes be a little harder to find quality websites in the same niche as your own, but it can be done. Unless you’re targeting a very tiny niche market, chances are that you already have a high number of sites that are relevant and which could be used in your link building campaign. You’ll find sites like these by typing in your keywords into any search engine and then checking the results. Contact the webmasters of those sites and enquire about the possibility of getting a backlink from them. Many people don’t like the idea of asking webmasters for links, but it really is one of the better ways to get the links you need. Be prepared to spend a little time establishing communication with other webmasters, but your efforts will show results. Have a little patience and keep contacting the owners of relevant sites, instead of trying to hurry things along with irrelevant sites.

Very many marketers sell links from their sites, and that is a mistake. A very common practice is to sell links. This is highly not recommended only because it can hurt your rankings later on. However if you really want to do this, it’s best to use a quiet service such as Backlinks.com. Just keep in mind that many of these networks don’t care about being discreet. Also, don’t make the mistake of having direct phrases such as “Buy PR 6 links for only $9″, which would be a direct hint that you’re selling links on your site. It’s always better to totally avoid this practice so that it doesn’t hurt your site’s ranking on the long term.

Another common mistake is discovering your anchor text is wrong, or not relevant. It doesn’t make a big difference to your link popularity when you get links from high page rank pages, but the anchor text is useless and has something like “Click here!” in it. Using relevant keywords/phrases in your anchor text is valuable. The search engines will penalize your site for having irrelevant anchor text in your backlinks. There are many marketers who assume that what matters is the link and not the anchor text, which isn’t right. Your anchor text keyword is just as important as the backlink. The best way to leverage anchor text is to first research the most effective keywords that you want to rank for, and then include them in the appropriate links. Overall, you’ll gain far better results from a link building strategy that avoids these common mistakes. You’ll begin to notice that your site is getting good backlinks that can really boost your search engine rankings.

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