Search Engines want to do a good job for the billions of searchers that use them all the time. Doing a good job is very simple, it means getting that searcher to a website that will satisfy their need, i.e. the keywords they chose to enter into the search. If the search engine can do this and the searcher has a successful visit to one or more sites shown at the top of the Search Engine Placement listings then it has done it’s job well. The searcher is satisfied and will use the search engine again, and it maintains it’s traffic which means that adverts placed on it can charge a good price.

So it is evident why the search engines do not like to be tricked into offering a searcher a website that does not answer their enquiry. After a few experiences of dissatisfaction caused by a search engine providing irrelevant sites the searcher may well use another engine, convert to that engine, and the business is lost. The search engine businesses are therefore very keen to keep ahead of the unethical methods of Online Marketing. The likes of Google, Yahoo and Ask clearly have large resources and a good amount of these are used in combating the scams. They will keep up with the scams and will basically not list any sites which are advertised in this way. Not good news for the business as they may be wholly unaware of the processes being engaged, but will certainly suffer the most from the “punishment”.

So trying to trick the search engine is a waste of time, although it may bring in fees for a SEO Company in the early stages, these will quickly melt away as either the client spots that the business brought to his site via the Online Marketing is valueless or the search engine spots the trick.

Surely it is far more cost effective and sensible to help the search engines with their goal, which in effect is the goal of the website owners too. Getting relevant searchers to the site, it really is that straightforward and if done well will offer long term increased business to all involved.

The website owner will receive visits from appropriate customers and as long as the website works technically, should see increased business. The search engine succeeds in trying to satisfy the searcher, making certain that it retains their custom and it’s market share is retained. Finally the SEO Company, who has given a good service to the company by moving their website up the Search Engine Placement listings, keeps a client for the long term and can support them without any problems with a reduced amount of effort. Why would anyone even contemplate the many unethical practices out there?