All kinds of discrimination can almost be discounted in terms of an online trade. This can be a big advantage for people who own the online companies or for people who would like to use the products or services of one.

There is the obvious issue that individuals will typically need to access the company over the internet but as long as this can be managed (and technology allows this even with a disability such as blindness) all other issues are overcome. A deaf person can order freely without the worry of talk type or involving anyone else in the transaction. This provides them with huge amounts of independence, much more than when dependent on someone else. This is also the situation for people who have to use wheelchairs, often moving around physical shops can be a nightmare despite the disability discrimination act, and so online browsing, shopping and even working can be fantastic. Of course the other plus side for these shoppers is that no one need know about their disability unless they choose to reveal it. Of course this is exactly opposite to the face to face approach of a physical store where any number of judgements can be made on people coming through the door. Judgements can be about many other areas too, and are often made unconsciously.

So one’s health is not the only type of prejudice that can be avoided with online businesses, no one need necessarily know the age of the owner of the company, or the staff who will carry out the sale, whether they are male or female, white or black, or what sort of clothes they wear. This means that the general types of discrimination are very easy to evade and the only assumptions that can be made are to do with the written text on the pages of the website. Of course these may be related to a particular age group or a particular gender but only if the owner of the company chooses to allow this. If it is not appropriate to the sale at all then the owner can just snuff out any such info and display a totally neutral site if he opts to.

One could argue that there is discrimination of a sort in terms of the Search Engine Placement listings that are the results of a keyword search for suppliers or producers unknow. However when one takes into consideration the goals of a search engine such as Yahoo, the only thing it is wanting to do for it’s customers is give them the best answer for their search. Thus, it is also apathetic with the race, gender, age or faith. It simply reviews the data given by the website, adds to that any Online Marketing information that has been conducted on behalf of the site (as long as it has been done in a proper way) and grades all the sites. So as long as the site offers the information demanded by the searcher the engine is happy to endorse it. Of course, any site not using the abilities of a decent Search Engine Optimization Company may be lower down the listings, but this is a true case of marketing and nothing to do with discrimination.