This year 2009 has marked a substantial change in trend for advertising as it’s the first have moved away from the more accustomed advertising practices to Online Marketing. A recent report from the Internet Advertising Bureau declared that spending on internet ads grew in the 1st quarter of 2009 by 4.6% to hit 1.7 billion, whereas advertising on television dropped to 1.6 billion from last years 1.9 billion for the same period. The same report mentioned the reasons for this shift are quicker broadband speeds, more sophisticated online techniques and people just largely spending more time on the web these days. Modern businesses have needed to significantly restructure their advertising budgets to follow the consumers online. More measurable and accountable methods are also a sound reason for selecting an Online Marketing campaign especially in today’s difficult marketplace. TV advertising is not the only Long-established method to be hit by thisshift to Online Marketing; classified ads in print have also been falling, whilst their online equivalents have increased by ten percent.

As already stated the companies are merely following their prospective audience in this. As more and more people have quicker broadband access to the internet and are becoming increasingly more secure in the online purchase scenario, so the marketing budgets must follow. The online demographic is also changing, with the average sixteen to twenty four year old spending 29 percent of their media time on the online. The other factor that is so attractive to modern businesses is the measurability of Online Marketing. It’s so easy to keep track of precisely what results your marketing budget is attaining online as opposed to TV or print media marketing. This move to more web advertising is also benefiting the digital technology industry as it promotes development and innovation. The trade advertising body for TV advertisers Thinkbox feels there is still room for both, stating that web marketing is much more effectual when linked together with a good TV marketing campaign.

So who are the winners in this scenario? Well although a lot of the advertising budgets are now being spent on paid for search methods, in which the search giant Google dominates, there is also a trend for the small to medium business turning to a reliable search engine optimization company to help them attain a presence on the web. The key to being successful is making sure that optimum Search Engine Placementis achieved. With this in mind it is essential to select a business that only uses ethical Online Marketing methods. This may at first sound rather daunting as there are lots of SEO companies out there on the web. Stay away from any that say they can guarantee page 1 Search Engine Placement immediately as all of the ethical methods are very intensive and take time and effort to accomplish. Also take a look at their own website, find out what keywords were used and check where they themselves appear, if they can’t optimise their own website they won’t be able to do it for yours.