SEO can be a complicated subject and there are a number of arguments as to how to approach optimisation but if you follow some simple seo tips you can put yourself ahead of the competition. Of course the greater the competition, the harder it will be to achieve top rankings.

These simple measures are not going to replace the efforts of an experienced SEO consultant however they work well for most small businesses especially for niche products or where you are optimising for specific locations.

SEO Tip 1: Decide on the keywords you are hoping to get listed for. These are the search terms used by your customers and be quite specific, if you sell ‘novelty bath sponges’ then don’t bother with ’sponge’ as a search term to target!

SEO Tip 2: Stick with the simple approach and target one or two keywords per page, with the most important one on the homepage.

SEO Tip 3: Combine keywords in a page title if it makes sense, for example you could potentially target ‘novelty bath sponges’ and ‘children’s bath sponges’ on one page! with a combined title of ‘Children’s Novelty Bath Sponges’.

SEO Tip 4: The sites other pages can be used to target the other search terms you identified. Maybe you sell ‘novelty bath toys’ too? That should be the focus of another page.

SEO Tip 5: Its very important to use the keywords as the page titles of your topic specific pages. The Meta Title that is. If you are not familiar with it ask your webmaster to do this for you.

SEO Tip 6: Stay specific in the pages text, if the page is about novelty bath toys, then talk only about novelty bath toys on that page.

SEO Tip 7: Use the targeted keywords as your internal links, so a link to your page about ‘girls bath toys’ would actually have those words as the link text (anchor text) where you are linking to it from another page.

There you have it, some of the you can do to help get your websites into the search engines. If you need to be certain the site will rank well there are a few other steps you can take, see more: seo for small business.

Depending on how competitive your niche is, those simple optimisation tips above can often be all you need to get you well ranked in Google – enjoy!

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