These days, it’s easy to set up low cost websites for your business. There are a number of advantages to setting up more than one website. Most of the big corporates operate multiple websites already. For example, Google owns YouTube, Orkut, FeedBurner, Picasa, Blogger, and Jaiku. Each of these sites has its own audience, and the website content is tailored for that audience.

If you are a small business owner, you probably already have a website. Are you getting the results you expected? If not, there are a number of techniques you can use to optimize your website and get more visitors. Setting up more than one website is one way to increase your web presence. Getting more exposure is one of the main benefits of having multiple simple websites.

There is only space for 10 results on the first page of Google. But there’s nothing to stop you from trying to get more than one of those slots. One way to do that is by creating articles, videos and other web content on other people’s websites – sites like EzineArticles, Squidoo and Facebook. Another way is by owning a group of websites which approach the same subject matter from different angles.

For example, you might have an existing website in your company name – ‘TateAndJones.com’, for example. That’s great, but what about all the people who want to buy your widgets, but don’t know your company name? Are they going to find your site when they search for ‘left-handed widgets’? Big corporates spend millions of dollars on branding, so that you associate their company name with their product. Maybe you don’t have that kind of budget.

One way to sort this problem out is to find out what keywords people are using to find your product, then buying domain names which incorporate those keywords. Domain names are cheap – less than $10 a year. You might buy ‘lefthandedwidgets.com’, ‘righthandedwidgets.com’ and ‘ambidextrouswidgets.com’, for example. You can then point them all to your existing website, or build a new simple website for each domain.

There is a right way and a wrong way to do this. I recently met a business owner who was very proud of his three websites. He had three different domain names, targeting three different markets – but the content of the three sites was absolutely identical. The problem with this is that the search engines may notice that the same content appears on all three sites, and reduce your ranking. If you want to have more than one domain name pointing to the same site, the accepted way to do it is with a ‘301 redirect’. This would redirect any visitors from one domain to another domain. It also means that you only have one site to update, not three!

But what I’m really talking about is having three websites (or more) which cover the same topic exhausively. On the ‘lefthandedwidgets’ site, you’d have articles exclusively about left-handed widgets. You would include links to the relevant pages on your main website – and not just to the home page. You’d do the same thing with the ‘righthandedwidgets’ and ‘ambidextrouswidgets’ sites, making sure that you avoided using the exact same articles.

This lets you focus your ’subsidiary’ simple websites on specific markets. Think about the people who buy from you. Are they all the same? Maybe they range from mid-twenties to mid-fifties? Do you sell to both men and women? How far do they drive to get to your shop? Maybe you need a separate website to cater for your prospects – the people who haven’t bought from you yet. Perhaps it would make sense to have one website for people in your city, and another for people from other places in the country? You might have ‘DenverWidgets.com’ for the local crowd, and ‘USWidgets.com’ for the rest of the country. Maybe ‘WorldWideWidgets.com’ for the rest of the world?

You could also consider adding a blog to your site – or as many businesses have done, build your website on a publishing platform which incorporates blogging. You don’t have to tell your customers what you had for breakfast, but you can establish your expertise and trustworthiness by sharing information about your products and your industry.

Having more than one simple website is an inexpensive way to spread your message and get more customers.

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