Over the past 10 years the world has seen an increase in the number of producers. This is due to an increase in the use of the internet by the general public and the way in which technology has progressed and changed. It is this change in technology that has sparked a new wave of artists (such as Bombay Bicycle Club) who can become well known in a very short space of time by the use of the internet as their key marketing strategy. This rise in the so-called “bedroom musician” can be put down to the rise in different marketing ideas available to the general public at little or no cost. These Online Marketing methods can be identified in sites like Myspace and Youtube, both of which permit users to upload songs and videos for free, thus allowing them to gain extensive popularity on the internet before they are even linked to a record label. The rise of Scottish bedroom musician Calvin Harris has been put down to (by even himself) to the day he registered with Myspace and let the general public to hear his music. This shows not only the influence of Online Marketing but also that it has an affect outside the normal business world.

This rise in the bedroom musician, whilst attributed to the use of social networking websites can also be attributed to the use of search engine placement. Without the use of search engines artists marketing only online would remain unheard of, and it is the effective use of Search Engine Placement that has let these musicians grow their careers. If someone is searching online for artists in a certain genre or music and the site of a new artist appears at the top of the list then it is more likely to be listened to and to gain acknowledgement from the general public. It is common knowledge within the music field that good promotion is sometimes all that is required to get someone a record deal. To help them sell tracks through the use of online promotion it is possible to create a scenario whereupon a web page has thousands of clicks and as a result of that, comes to the attention of people high-up in the music sector, thus throwing a relative unknown to fame. This is how things happened for many of today’s new stars.

Search engine placement is something that can be tricky to carry out without the knowledge of certain aspects of the way in which search engines work. This is why it could be that the use of an Search Engine Optimization Company might be of benefit to the bedroom musician, this cost being considerably lower than other marketing costs. It is something that might seem pointless but without the appropriate knowledge concerning search engines and how search engine placement works it would be advisable to employ an SEO Company.

As we can see, it is the rise in the use of online services that has caused a rise in the attractiveness of the bedroom musician, something that has caused a new niche in the music industry, allowing relative unknowns to follow careers in music. This shows that online marketing has its position in the modern world other than just being used for traditional business marketing.