Firstly we need to find what SEO or Search Engine Optimisation is and then work out if it relates to your business. search engine optimization is a form of Online Marketing which has the maximum rate of investment for any online marketing carried out presently. It is built on the basis that if you have a site and no one knows about it then what is the point of having a site? search engine optimization makes your site viewable through search engines and therefore significantly enhances your traffic and visitors to your site. The operation of search engines is the 2nd most usually used performed action of all internet users and studies have shown that up to 85% of all internet users find sites through search engines.

So search engine optimization is the marketing of your site through search engines, this is attained through a number of techniques, which a SEO Company can help you with, are detailed below:

On-Page Optimization
This is your content or copy, if you write great content then you will have big success with Search Engine Placement. The ploy is to include your specific keywords that Internet users will put into search engines to find your product or service. It is not a matter of inserting as many keywords in as possible, if you are specific about your keywords and don’t flood your content with them, search engines will come across the keywords and rank your site accordingly. Page titles, known as ‘H1’ and ‘H2 tags, are also a major tool to utilise specific keywords so put in keywords to the titles of each paragraph. There are a number of other on-page tools but the above are the focal points to attract search engines.

Off-Page Optimization
This form of optimization is doing things off site to improve your sites optimisation to improve your sites search engine rankings. It is mostly generating high quality links to your site, concentrating on high quality. There are over 4 billion sites, so most of them are sites that have a low Search Engine Placement with the search engine and are therefore not the quality you are looking to have a link with. Quality links are sites that have a exact relationship to your product or service, when a user types in search engine optimization they expect to find information on search engine optimization not a site that has no bearing to search engine optimization. Google compliments sites that make it easier for them to help their users and not to take their users to something inappropriate.

Behind-Page Optimization
This is where a SEO Company or a webmaster can help you as this optimization is in the code of the site. What is known as Meta Tags, form the basis of the optimisation, in these tags you can include your page title, page description, keywords and also direct the search engines as to which part of the site is searchable and not. There is other coding that can be used including ‘alt’ tags for all your images to contain your specific keywords and as I have mentioned ‘H1’ and ‘H2’ tags for your content titles.

These are the three techniques used for search engine optimization, but is it right for your business? That depends on your personal Online Marketing plan, do you want a presence on the web? Will the Internet be a beneficial source of income? Some trades such as electricians, plumbers and joiners don’t have a need for these, they rely on directory listings such as the Yellow pages and Thompson local so it is the nature of your business that determines your need for search engine optimization.